A New Framework for Marketing
The Human
Signal Era
By Sean Black
Marketing lost its way chasing clicks, cookies, and conversions. This book charts a new course — one built on understanding the signals that reveal what people actually need.
"The future belongs to those who can read the signals others overlook."
The marketing industry built a surveillance machine and called it strategy. For two decades, brands chased precision targeting, third-party cookies, and conversion metrics — until audiences pushed back and the old playbook stopped working.
The Human Signal Era charts a new course. Sean Black argues that the future of marketing lies not in more data, but in better understanding — reading the small cues in behavior, context, and emotion that reveal what people actually need.
Across ten chapters, this book examines how trust collapsed, why attention became the new identity, and what it takes to build signal-driven strategies that respect the humans behind the metrics.
Why precision targeting failed
and what replaces it
How signals decode intent
trust, and attention
Signal-driven creative strategy
frameworks that work
Context beats content
every time
Marketing that earns connection
not just clicks
Building signal-ready teams
for the new era
Free Preview
Read Before
You Buy
Download the Introduction and Chapter 1 for free. Discover why precision targeting collapsed, what signals really are, and how marketing is learning to listen again.
8-page PDF — No email required
Free Excerpt
THE
HUMAN SIGNAL
ERA
Sean Black
Marketing has always chased connection, though somewhere along the way the work drifted toward something colder...
The industry collected more data, built more dashboards, and convinced itself that enough tracking would eventually reveal...
Introduction & Chapter 1
The Core Idea
Read the signals
others overlook.
Signals are the behavioral, contextual, and emotional cues that reveal genuine human intent. They are not data points to be harvested — they are moments to be understood.
This book provides the frameworks, strategies, and mindset shifts required to build marketing that listens before it speaks.
Explore
Inside the Book
Ten chapters that redefine how marketing connects with the humans it serves.
Get Notified
Be the first to know when The Human Signal Era is available. Enter your email and we'll notify you on launch day.
Pre-Order
Coming Soon
The definitive guide to signal-driven marketing for the post-cookie era. Available soon in paperback.